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Alana Neptune, Partner Engagement Coordinator, Rock the Street, Wall Street

Did you know that girl’s opt-out of math as early as the age of 9? This is a uniquely American and Western European problem, therefore a cultural issue, not a capability issue.

Rock The Street, Wall Street is a financial and investment literacy program designed to spark the interest of a diverse population of high school girls into careers in finance. Catching girls at a pivotal age, this three-part academic long program includes up to date financial and investment curriculum, a first-hand look at the industry, and direct time with female financial professionals driving the industry. Rock The Street, Wall Street (RTSWS) engages female financial professionals as volunteers to work directly with high school girls in order to expand and diversify the talent pipeline. This experience is impactful for both volunteers and students. RTSWS volunteer Caroline Busby, Vice Chair, Young Leaders Group of the CFA Society New York, explains, “The best part about volunteering with Rock The Street, Wall Street is getting to speak with young women who are still figuring out what kind of career path they want to pursue. There is so much impact that can be made by being there and exposing them to the profession.” You can hear Caroline’s own words here. An RTSWS student in Nashville stated, “When I think about the business I always think about men in suits, and these women just changed my view. I could see myself in the future being like them.”

With a seven-year track record of success, the program has expanded to 17 cities and 33 high schools across the country. Rock The Street, Wall Street participants show a 98% average increase in financial literacy and alumna are 4.8 times more likely to pursue economics, finance or related business computational degrees than the average female attending college. The program has served over 2,325 high school girls, equipping them with the knowledge to manage their own finances and an early peer network and mentor network to pursue careers they never before thought possible.

 If you are interested in moving girls forward in finance, contact us at We look forward to hearing from you and discussing this wonderful opportunity to bring more women into the profession and give back to your local community.

You can hear more from Alana at the Women in Asset Management Virtual Summit on September 10th 2020. You can view the agenda and sign-up for free here.